TY  - BOOK
T1  - Marketing models multivariate statistics and marketing analytics
A1  - Lacobucci, Dawn
LA  - English
PP  - Australia, Mason, Ohio
PB  - South-Western, Cengage Learning
YR  - 2013
UL  - https://tuklas.up.edu.ph/Record/UP-99796217612036632
OP  - 206
CN  - HF 5415.2 L33 2013
SN  - 9781133588108
KW  - Marketing : Mathematical models.
KW  - Marketing : Statistical methods.
KW  - Multivariate analysis.
ER  -