Lacobucci, D. (2013). Marketing models: Multivariate statistics and marketing analytics. South-Western, Cengage Learning.
Cita Chicago (17th ed.)Lacobucci, Dawn. Marketing Models: Multivariate Statistics and Marketing Analytics. Australia, Mason, Ohio: South-Western, Cengage Learning, 2013.
Cita MLA (9th ed.)Lacobucci, Dawn. Marketing Models: Multivariate Statistics and Marketing Analytics. South-Western, Cengage Learning, 2013.
Atenció: Aquestes cites poden no estar 100% correctes.