Lacobucci, D. (2013). Marketing models: Multivariate statistics and marketing analytics. South-Western, Cengage Learning.
Chicago-viite (17. p.)Lacobucci, Dawn. Marketing Models: Multivariate Statistics and Marketing Analytics. Australia, Mason, Ohio: South-Western, Cengage Learning, 2013.
MLA-viite (9. p.)Lacobucci, Dawn. Marketing Models: Multivariate Statistics and Marketing Analytics. South-Western, Cengage Learning, 2013.
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