A creator's guide to transmedia storytelling how to captivate and engage audiences across multiple platforms
This is the first major, comprehensive resource to feature concrete instruction on the principles of storytelling, audience engagement, platform selection, execution challenges, big-picture strategy and structural considerations -- as well as case studies of milestone transmedia projects and intervi...
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| Format: | Livre |
| Langue: | English |
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New York
McGraw-Hill
[2012].
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