APA (7th ed.) Citation

Marr, B. (2015). Big data: Using smart big data, analytics and metrics to make better decisions and improve performance. John Wiley and Sons, Ltd.

Chicago Style (17th ed.) Citation

Marr, Bernard. Big Data: Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance. Chichester, West Sussex, United Kingdom: John Wiley and Sons, Ltd, 2015.

MLA (9th ed.) Citation

Marr, Bernard. Big Data: Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance. John Wiley and Sons, Ltd, 2015.