The best digital marketing campaigns in the world II - Ryan, Damian (London Kogan Page, 2014)
Machine generated contents note: Acknowledgements -- About this book -- Digital marketing is dead - no it's alive - no it's all integrated now... eh? -- Case study 1 VW BlueMotion Roulette -- Case study 2 How Social Saved Water -- Case study 3 Oxford and Cambridge Boat Race -- Case study 4 Faktum Hotels -- Case study 5 JetBlue Getaways -- Case study 6 Heinz Beanz for Grown Upz -- Case study 7 Harley-Davidson's Open Road Festival -- Case study 8 McDonald's. Our Food. Your Questions -- Case study 9 Heathrow Boutique -- Case study 10 Activia -- Case study 11 Deutsche Telekom -- Case study 12 Nike 10k Run -- Case study 13 Red Bull Stratos -- Case study 14 Chickasaw Country -- Case study 15 Barclay Card 'Toys Unleashed' -- Case study 16 Avaya -- Case study 17 Bodyform -- Case study 18 Koozai -- Case study 19 KWV 3 Brandy -- Case study 20 Britian's Best Office Dog -- Case study 21 Ikea: Moving the Store -- Case study 22 Green for Go! -- Case study 23 The Tweet Shop -- Case study 24 O2 Rugby -- Case study 25 Samsung Facebook Activation -- Case study 26 Lufthansa Boeing 747-8 -- Case study 27 Fortnum & Mason -- Case study 28 Louisville Slugger -- Case study 29 Screwfix -- Case study 30 Polowers -- Case study 31 Peugeot: Let Your Body Drive -- Case study 32 Hobart: Get Back to Scratch -- Case study 33 Freshersfield.com -- Case study 34 Naturevalleytrailview.com -- Case study 35 'The Walking Dead' Kill Count -- Case study 36 8a Store -- Case study 37 UEFA Europa League -- Case study 38 Digicel -- Case study 39 Axe Wingman -- Case study 40 BBC Africa -- What's next?.
Includes index.
Keywords: Internet marketing -- Case studies; Advertising campaigns -- Case studies; Social media; Marketing -- Management