APA (7th ed.) Citation

Fournies, F. F., & Fournies, F. F. 2. s. t. o. s. p. (2007). Why customers don't do what you want them to do-- and what to do about it (Fully revised and updated edition.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Fournies, Ferdinand F., and Ferdinand F. 24 solutions to overcoming selling problems Fournies. Why Customers Don't Do What You Want Them to Do-- and What to Do About It. Fully revised and updated edition. New York: McGraw-Hill, 2007.

MLA (9th ed.) Citation

Fournies, Ferdinand F., and Ferdinand F. 24 solutions to overcoming selling problems Fournies. Why Customers Don't Do What You Want Them to Do-- and What to Do About It. Fully revised and updated edition. McGraw-Hill, 2007.