How to measure social media a step-by-step guide to developing and assessing social media ROI - Kelly, Nichole (Indianapolis, Ind. Que Pub., 2013)
Aligning social media strategies to marketing goals -- Aligning social media to the sales funnel -- Social media for brand awareness -- Measuring brand awareness -- Social media for lead generation -- Measuring lead generation -- Social media for customer retention -- Measuring customer retention -- Breaking down the barriers to social media measurement -- Understanding the dots that need to connect to measure -- Measurement tool review -- The perfect mix of tools for under $10 a month -- Creating a cross-functional dashboard -- Tying it all together.
Includes index.
Keywords: Internet marketing; Social media; Online social networks; Customer relations; Branding (Marketing)