Journalism & PR unpacking 'spin', stereotypes, & media myths - Macnamara, Jim (New York, NY Peter Lang, 2014)
The contentious relationship between journalism and PR -- Understanding journalism -- Understanding public relations -- What 20 years of practice and case studies reveal -- What 100 years of media research reveals -- Journalism and PR today: an international qualitative study -- Future directions for journalism, PR and the public sphere -- Summary of conclusions and recommendations.
Includes bibliographical references and index.
Keywords: Journalism -- Political aspects; Journalism -- Objectivity; Public relations and politics