Creating experience value in tourism

This book attempts to outline value creation in tourist experiences, theoretically and practically, in order to obtain new understandings and models to help identify how value creation is changing within the tourism industry and demonstrate ways in which both tourists and settings can proactively ta...

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Další autoři: Prebensen, Nina K. (Editor), Chen, Joseph S. (Editor), Uysal, Muzaffer (Editor)
Médium: Kniha
Jazyk:English
Vydáno: Boston CAB International 2014.
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