Air wars television advertising and social media in election campaigns, 1952-2012 - West, Darrell M. 1954-; Brookings Institution (Washington DC CQ Press, 2014)
Includes bibliographical references (pages 175-192) and index.
Keywords: Advertising, Political -- United States; Television in politics -- United States; Political campaigns -- United States; United States -- Politics and government -- 1945-1989.; United States -- Politics and government -- 1989-.