Shoot to sell make money producing special interest videos - Smith, Rick 1952-; Miller, Kim 1958- (Burlington, Mass. Focal Press, 2013)
Special interest videos and the world of video publishing -- Types of special interest videos -- Choosing a successful topic -- Researching your topic -- Finding a partner -- Budgeting -- Funding your project -- Pre-production -- Outlining your project -- Scripts, storyboards, and shot lists -- Coordinating the shoot -- Permissions : releases and permits -- Equipment -- Basic camera shots, lighting, and audio -- Shooting your special interest video -- Shooting an interview -- Shooting a stage presentation -- Producing videos without a camera -- Post-production -- Pricing your video -- Fulfillment -- Distributing your SIV through others -- Protecting yourself from piracy -- Expanding your product line fast -- Selling online without a website -- Choosing a domain name -- Your own hosting account -- Building your own website -- Membership programs -- Copywriting -- Shopping carts and payment solutions -- Introduction to marketing -- Marketing plans and sales funnels -- Direct response marketing -- Email marketing basics -- Video marketing basics -- Social media marketing -- Other forms of marketing -- It's a wrap.
Includes bibliographical references and index.
Keywords: Video recording; Video recordings -- Production and direction; Motion pictures -- Plots, themes, etc; Photography -- Business methods; Photographs -- Marketing