The art of product design changing how things get made - Meybaum, Hardi; Meybaum, Hardi (Hoboken, New Jersey John Wiley & Sons, Inc., 2014)
Introduction: the Digital Revolution Gets Physical -- Chapter 1. Gearheads Get No Respect: Love at First Sight; Getting over the Wall; What I Discovered in America; Executive Takeaways -- Chapter 2. Since the Potter's Wheel, the Most Important Tool in History: CAD History from the Cavemen in a Nutshell; Cloud Looms over the Picnic; I Looked up at the Cloud...and Saw the Ball Heading Straight at Me; Executive Takeaways -- Chapter 3. A Million Engineers on the March: We Set Out to Stop Reinventing the Wheel...and Ended up with Something Unexpected; Four Flywheels Driving Open Engineering: 1. A New Marketplace for Engineering Talent; 2. A Powerful Social Magnet; 3. A New Model of Engineering Education; 4. A New Workplace in the Cloud; Bottom Line: This Revolution Is Bottom Up; Executive Takeaways -- Chapter 4. New Culture, New Tools Converge in the Cloud: All Heads Converge in the Cloud; Wrapping Heads around a New Business Model; The Exciting Part; Executive Takeaways -- Chapter 5. Design Challenge: Break Down the Monastery Doors: Who 's Taking the GrabCAD Challenge? General Openness; Sketching out a New Model for Design: Key Word Is "Collaboration"; If Big, Start by Opening Inward; Start-Ups: You and Whose Army?; It May Look Good on Paper...; Executive Takeaways -- Chapter 6. Here's My Prototype; Please Kick the Crap Out of It: Virtual Is Virtuous...; ...But We Still Need to Get Physical; Executive Takeaways -- Chapter 7. Manufacturing: Here You Go; Make This: No More Colored Collars? Offshoring: Amazingly Enough, It Works...So Far; Homemade: Now It Just May Be Viable; Robots That Speak CAD; The Earth Becomes Flat; Making "The Old Man" Virtual; What's the Outcome; Executive Takeaways -- Chapter 8. Marketing: Engineers Can Do It Better: As Close as Lips and Teeth; Make Your Engineers Dance; Put a Car on the Moon? Piece of Cake, Mate; The Marketing Treasure in CAD; Executive Takeaways -- Chapter 9. The Puzzle Pattern Emerges: Piece by Piece: In the Factory; New Materials; Prototyping and Testing; Funding and Marketing; Collaborative Power; The Digital Force That Drives It Forward...; ...And the Decisive Factor That Will Determine the Winners; End the Senseless Zombie Slaughter; The Winning Hand -- Appendix: Dassault Systèmes SA; Autodesk Inc.; PTC (Formerly Parametric Technology Corporation); Siemens PLM Software -- Acknowledgments -- Index.
Includes index.
Keywords: Product design -- Technological innovations; Product design -- Design and techniques; Product design -- Management