Citace podle APA (7th ed.)

Lerman, S., & Ayres, W. (2013). Building Better Brands: A comprehensive guide to brand strategy and identity development (First edition.). HOW Books, an imprint of F+W Media, Inc.

Citace podle Chicago (17th ed.)

Lerman, Scott, a Will Ayres. Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development. First edition. Blue Ash, Ohio: HOW Books, an imprint of F+W Media, Inc, 2013.

Citace podle MLA (9th ed.)

Lerman, Scott, a Will Ayres. Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development. First edition. HOW Books, an imprint of F+W Media, Inc, 2013.

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