Lerman, S., & Ayres, W. (2013). Building Better Brands: A comprehensive guide to brand strategy and identity development (First edition.). HOW Books, an imprint of F+W Media, Inc.
Chicago Style (17th ed.) CitationLerman, Scott, and Will Ayres. Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development. First edition. Blue Ash, Ohio: HOW Books, an imprint of F+W Media, Inc, 2013.
MLA (9th ed.) CitationLerman, Scott, and Will Ayres. Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development. First edition. HOW Books, an imprint of F+W Media, Inc, 2013.
Warning: These citations may not always be 100% accurate.