00000cab a22000003a 4500 UP-99796217611948912 Buklod 20231008001754.0 a ||| u ta 160216s xx d | ||r ||||| || TMC eng Janszen, Felix H. A. Innovation and the materials resolution Felix H. A. Janszen. pp. 549-556 The paper discusses the effect of the present revolution in materials engineering on the more traditional material suppliers, such as the steel industry. It provides a theoretical framework for future industrial application and suggests ways of coping with the dynamism existing in the business environment of today. This article deals with the present scientific revolution in materials engineering, the resulting inter-material competition and the effects on more traditional material suppliers, such as the steel industry. The changing rules of competition in the materials arena are discussed and the key forces behind this trend are identified. A theoretical framework is provided, consisting of negative and reinforcing feedback loops that act as drivers behind future industry change. It is argued, on the basis of empirical support, that corporate innovation is subjected to a dynamic set of (f)actors in today's business environment. The management of R&D will have to address the total dynamic system in order to ensure future effectiveness. Innovation. Vloemans, Marc P. F. Technovation 17, 10 (1997). FO Serial UPD TMC Article