Design and innovation in successful product competition

By re-analysing data from a previous study of the impact of design on commercial products, the authors extract concepts which are used to examine thirty-two successful products and twelve loss-making products, providing interesting conclusions.

التفاصيل البيبلوغرافية
الحاوية / القاعدة:Technovation 17, 10 (1997).
المؤلف الرئيسي: Roy, Robin
مؤلفون آخرون: Riedel, Johann C.k.h
التنسيق: مقال
اللغة:English