Design and innovation in successful product competition

By re-analysing data from a previous study of the impact of design on commercial products, the authors extract concepts which are used to examine thirty-two successful products and twelve loss-making products, providing interesting conclusions.

Bibliografiske detaljer
Udgivet i:Technovation 17, 10 (1997).
Hovedforfatter: Roy, Robin
Andre forfattere: Riedel, Johann C.k.h
Format: Article
Sprog:English