Design and innovation in successful product competition

By re-analysing data from a previous study of the impact of design on commercial products, the authors extract concepts which are used to examine thirty-two successful products and twelve loss-making products, providing interesting conclusions.

Podrobná bibliografie
Vydáno v:Technovation 17, 10 (1997).
Hlavní autor: Roy, Robin
Další autoři: Riedel, Johann C.k.h
Médium: Článek
Jazyk:English