Design and innovation in successful product competition

By re-analysing data from a previous study of the impact of design on commercial products, the authors extract concepts which are used to examine thirty-two successful products and twelve loss-making products, providing interesting conclusions.

書目詳細資料
發表在:Technovation 17, 10 (1997).
主要作者: Roy, Robin
其他作者: Riedel, Johann C.k.h
格式: Article
語言:English