The role of predevelopment activities and firm attributes in new product success
The authors consider the stages of predevelopment of new products, a hitherto relatively unresearched field. Fifteen firms in the printed circuit board industry were studied in relation to new product success.
| Yayımlandı: | Technovation 16, 8 (1996). |
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| Materyal Türü: | Makale |
| Dil: | English |
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