Murphy, S. A., & Kumar, V. The role of predevelopment activities and firm attributes in new product success. Technovation.
Chicago-referens (17:e uppl.)Murphy, Steven A., och Vinod Kumar. "The Role of Predevelopment Activities and Firm Attributes in New Product Success." Technovation .
MLA-referens (9:e uppl.)Murphy, Steven A., och Vinod Kumar. "The Role of Predevelopment Activities and Firm Attributes in New Product Success." Technovation, .
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.