Murphy, S. A., & Kumar, V. The role of predevelopment activities and firm attributes in new product success. Technovation.
Citação do estilo Chicago (17ª ed.)Murphy, Steven A., e Vinod Kumar. "The Role of Predevelopment Activities and Firm Attributes in New Product Success." Technovation .
Citação MLA (9ª ed.)Murphy, Steven A., e Vinod Kumar. "The Role of Predevelopment Activities and Firm Attributes in New Product Success." Technovation, .
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.