Murphy, S. A., & Kumar, V. The role of predevelopment activities and firm attributes in new product success. Technovation.
Citação norma ChicagoMurphy, Steven A., and Vinod Kumar. "The Role of Predevelopment Activities and Firm Attributes in New Product Success." Technovation .
Citação norma MLAMurphy, Steven A., and Vinod Kumar. "The Role of Predevelopment Activities and Firm Attributes in New Product Success." Technovation, .
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.