APA (7th ed.) Citation

Murphy, S. A., & Kumar, V. The role of predevelopment activities and firm attributes in new product success. Technovation.

Chicago Style (17th ed.) Citation

Murphy, Steven A., and Vinod Kumar. "The Role of Predevelopment Activities and Firm Attributes in New Product Success." Technovation .

MLA (9th ed.) Citation

Murphy, Steven A., and Vinod Kumar. "The Role of Predevelopment Activities and Firm Attributes in New Product Success." Technovation, .

Warning: These citations may not always be 100% accurate.