Murphy, S. A., & Kumar, V. The role of predevelopment activities and firm attributes in new product success. Technovation.
Chicago-Zitierstil (17. Ausg.)Murphy, Steven A., und Vinod Kumar. "The Role of Predevelopment Activities and Firm Attributes in New Product Success." Technovation .
MLA-Zitierstil (9. Ausg.)Murphy, Steven A., und Vinod Kumar. "The Role of Predevelopment Activities and Firm Attributes in New Product Success." Technovation, .
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.