Murphy, S. A., & Kumar, V. The role of predevelopment activities and firm attributes in new product success. Technovation.
Citace podle Chicago (17th ed.)Murphy, Steven A., a Vinod Kumar. "The Role of Predevelopment Activities and Firm Attributes in New Product Success." Technovation .
Citace podle MLA (9th ed.)Murphy, Steven A., a Vinod Kumar. "The Role of Predevelopment Activities and Firm Attributes in New Product Success." Technovation, .
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