Murphy, S. A., & Kumar, V. The role of predevelopment activities and firm attributes in new product success. Technovation.
Dyfyniad Arddull ChicagoMurphy, Steven A., and Vinod Kumar. "The Role of Predevelopment Activities and Firm Attributes in New Product Success." Technovation .
Dyfyniad MLAMurphy, Steven A., and Vinod Kumar. "The Role of Predevelopment Activities and Firm Attributes in New Product Success." Technovation, .
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