Developing new products on time, in time
Robert G. Cooper reports study findings that sound business practices for boosting profitability also lead to fast-paced, on-time new product projects.
| Publicado en: | Research management (Now: research technology management) 38, 5 (1995). |
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| Autor Principal: | |
| Formato: | Artigo |
| Idioma: | English |
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