Strategic partnering for developing new products

Strategic partnering for developing new products

Murray R. Millson, S. P. Raj and David Wilemon describe a process for helping management to overcome problems associated with new product development alliances.

Bibliographic Details
Published in:Research management (Now: research technology management) 39, 3 (1996).
Main Author: Millson, Murray R.
Format: Article
Language:English
Subjects:
Strategic partnering.