Rethinking the role of research

Mark B. Myers and Richard S. Rosenbloom explain how repositioning a firm's research function as part of its "engine of innovation" is necessary for meeting today's competitive challenges.

Bibliographic Details

Published in:	Research management (Now: research technology management) 39, 3 (1996).
Main Author:	Myers, Mark B.
Format:	Article
Language:	English
Subjects:	Research.