Rethinking the role of research
Mark B. Myers and Richard S. Rosenbloom explain how repositioning a firm's research function as part of its "engine of innovation" is necessary for meeting today's competitive challenges.
| Argitaratua izan da: | Research management (Now: research technology management) 39, 3 (1996). |
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| Formatua: | Artikulua |
| Hizkuntza: | English |
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