Winning businesses in product development the critical success factors

Robert G. Cooper and Elko J. Kleinschmidt uncover the key drivers of new product performance at the business unit level.

Bibliographische Detailangaben

Veröffentlicht in:	Research management (Now: research technology management) 39, 4 (1996).
1. Verfasser:	Cooper, Robert G.
Format:	Artikel
Sprache:	English
Schlagworte:	Product development.