Selling and marketing of R&D
O. William Lever, Jr. describes the key factors in selling R&D and the marketing principles and techniques that can help.
| Опубликовано в:: | Research management (Now: research technology management) 40, 4 (1997). |
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| Главный автор: | |
| Формат: | Статья |
| Язык: | English |
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