APA (7th ed.) Citation

Gist, R. R. (1971). Marketing and society: A conceptual introduction. Holt, Rinehart and Winston.

Chicago Style (17th ed.) Citation

Gist, Ronald R. Marketing and Society: A Conceptual Introduction. New York: Holt, Rinehart and Winston, 1971.

MLA (9th ed.) Citation

Gist, Ronald R. Marketing and Society: A Conceptual Introduction. Holt, Rinehart and Winston, 1971.