Environmentally friendly products factors that influence their adoption
Past research has indicated that awareness of environmental issues is on the increase among consumers. It is, however, in doubt to what extent this concern for the environment ever translates into a change in everyday buying behaviour. An attempt has been made to clarify the situation using a combin...
| Published in: | Technovation 17, 8 (1997). |
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| Main Author: | |
| Format: | Article |
| Language: | English |