00000cab a22000003a 4500 UP-99796217611899636 Buklod 20231008001627.0 a ||| u ta 160112s xx d | ||r ||||| || TMC eng Landau, Ralph The CEO and the Technologist Ralph Landau. pp. 28 Ralph Landau calls upon technologists to learn the problems of the CEO's world and then to convince the CEO that they have learned them. Technologists must learn the problems of the CEO's world and then convince the CEO that they understand them. Many CEOs feel that R&D managers often fail to understand their problems. For any technology-based corporation, this can be a serious situation and requires mutual understanding. From the chief technologist's standpoint, it is necessary to recognize the changed external environment that has affected managements generally throughout the later 1970s and '80s. In particular; the high cost of capital, the short-term horizons, the increasingly financial orientation of management, the pressures from stockholders (like takeovers), all serve to underline the fact that many technologists do not learn enough about the problems that confront the CEO. It is essential that they do so, in order that they can be on the same wavelength as their top management in planning the course of their technological efforts. In particular, it is important to understand the significance of how one estimates the value of strategic options for the future. Research management (Now: research technology management) 35, 3 (1992). FO Serial UPD TMC Article