Integrating R&D and business strategy

Integrating R&D and business strategy

For maximum return on R&D investment, R&D must help shape business strategy and tactics, while business units must participate in shaping strategy for R&D.

Bibliographic Details
Published in:Research management (Now: research technology management) 35, 1 (1992).
Main Author: Klimstra, Paul D. and Ann T. Raphael
Format: Article
Language:English
Subjects:
R&D.
Business strategy.