APA (7th ed.) Citation

Horton, R. L. (1984). Buyer behavior: A decision-making approach. C.E. Merrill Pub. Co.

Chicago Style (17th ed.) Citation

Horton, Raymond L. Buyer Behavior: A Decision-making Approach. Columbus, Ohio: C.E. Merrill Pub. Co, 1984.

MLA (9th ed.) Citation

Horton, Raymond L. Buyer Behavior: A Decision-making Approach. C.E. Merrill Pub. Co, 1984.