Walker, O. C., Mullins, J. W., Mavondo, F., Gountas, J., Kriz, A., & Osborne, C. (2015). Marketing strategy: A decision-focused approach (3e.). McGraw-Hill Education (Australia).
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रWalker, Orville C., John W. Mullins, Felix Mavondo, John Gountas, Anton Kriz, और Carol Osborne. Marketing Strategy: A Decision-focused Approach. 3e. North Ryde, NSW: McGraw-Hill Education (Australia), 2015.
एमएलए (9वां संस्करण) प्रशस्ति पत्रWalker, Orville C., et al. Marketing Strategy: A Decision-focused Approach. 3e. McGraw-Hill Education (Australia), 2015.
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