Walker, O. C., Mullins, J. W., Mavondo, F., Gountas, J., Kriz, A., & Osborne, C. (2015). Marketing strategy: A decision-focused approach (3e.). McGraw-Hill Education (Australia).
Style de citation Chicago (17e éd.)Walker, Orville C., John W. Mullins, Felix Mavondo, John Gountas, Anton Kriz, et Carol Osborne. Marketing Strategy: A Decision-focused Approach. 3e. North Ryde, NSW: McGraw-Hill Education (Australia), 2015.
Style de citation MLA (9e éd.)Walker, Orville C., et al. Marketing Strategy: A Decision-focused Approach. 3e. McGraw-Hill Education (Australia), 2015.
Attention : ces citations peuvent ne pas être correctes à 100%.