Cita APA (7a ed.)

Walker, O. C., Mullins, J. W., Mavondo, F., Gountas, J., Kriz, A., & Osborne, C. (2015). Marketing strategy: A decision-focused approach (3e.). McGraw-Hill Education (Australia).

Cita Chicago Style (17a ed.)

Walker, Orville C., John W. Mullins, Felix Mavondo, John Gountas, Anton Kriz, y Carol Osborne. Marketing Strategy: A Decision-focused Approach. 3e. North Ryde, NSW: McGraw-Hill Education (Australia), 2015.

Cita MLA (9a ed.)

Walker, Orville C., et al. Marketing Strategy: A Decision-focused Approach. 3e. McGraw-Hill Education (Australia), 2015.