APA (7th ed.) Citation

Coleman, J. S., Katz, E., & Menzel, H. (1966). Medical innovation: A diffusion study. Bobbs-Merrill Co.

Chicago Style (17th ed.) Citation

Coleman, James S., Elihu Katz, and Herbert Menzel. Medical Innovation: A Diffusion Study. Indianapolis: Bobbs-Merrill Co, 1966.

MLA (9th ed.) Citation

Coleman, James S., et al. Medical Innovation: A Diffusion Study. Bobbs-Merrill Co, 1966.