The offer framing effect Choosing single versus bundled offerings affects variety seeking.

The offer framing effect Choosing single versus bundled offerings affects variety seeking.

Bibliografski detalji
Izdano u:Journal of consumer research : an interdisciplinary quarterly V. 41, 1,2,4 (2014).
Glavni autor: Mittelman, Mauricio
Format: Članak
Jezik:English
Teme:
Consumer behavior.
Decision making.
Bundling.