The offer framing effect Choosing single versus bundled offerings affects variety seeking.

The offer framing effect Choosing single versus bundled offerings affects variety seeking.

Библиографические подробности
Опубликовано в::Journal of consumer research : an interdisciplinary quarterly V. 41, 1,2,4 (2014).
Главный автор: Mittelman, Mauricio
Формат: Статья
Язык:English
Предметы:
Consumer behavior.
Decision making.
Bundling.