The offer framing effect Choosing single versus bundled offerings affects variety seeking.
| 發表在: | Journal of consumer research : an interdisciplinary quarterly V. 41, 1,2,4 (2014). |
|---|---|
| 主要作者: | |
| 格式: | Article |
| 語言: | English |
| 主題: |
| 發表在: | Journal of consumer research : an interdisciplinary quarterly V. 41, 1,2,4 (2014). |
|---|---|
| 主要作者: | |
| 格式: | Article |
| 語言: | English |
| 主題: |