The offer framing effect Choosing single versus bundled offerings affects variety seeking.

The offer framing effect Choosing single versus bundled offerings affects variety seeking.

Bibliographic Details
Published in:Journal of consumer research : an interdisciplinary quarterly V. 41, 1,2,4 (2014).
Main Author: Mittelman, Mauricio
Format: Article
Language:English
Subjects:
Consumer behavior.
Decision making.
Bundling.