The offer framing effect Choosing single versus bundled offerings affects variety seeking.

The offer framing effect Choosing single versus bundled offerings affects variety seeking.

Podrobná bibliografie
Vydáno v:Journal of consumer research : an interdisciplinary quarterly V. 41, 1,2,4 (2014).
Hlavní autor: Mittelman, Mauricio
Médium: Článek
Jazyk:English
Témata:
Consumer behavior.
Decision making.
Bundling.