Noseworthy, T. J. The role of arousal in congruity-based product evaluation. Journal of consumer research : an interdisciplinary quarterly.
Chicago Style (17th ed.) CitationNoseworthy, Theodore J. "The Role of Arousal in Congruity-based Product Evaluation." Journal of Consumer Research : An Interdisciplinary Quarterly .
MLA (9th ed.) CitationNoseworthy, Theodore J. "The Role of Arousal in Congruity-based Product Evaluation." Journal of Consumer Research : An Interdisciplinary Quarterly, .
Warning: These citations may not always be 100% accurate.