The presenter's paradox revisited An evolution mode account.

The presenter's paradox revisited An evolution mode account.

Podrobná bibliografie
Vydáno v:Journal of consumer research : an interdisciplinary quarterly V. 41, 1,2,4 (2014).
Hlavní autor: Kruger, Tobias
Médium: Článek
Jazyk:English
Témata:
Brand preferences.
Consumer behavior.
Building.