Red ocean traps The mental models that undermine market-creating strategies.

Red ocean traps The mental models that undermine market-creating strategies.

Dettagli Bibliografici
Pubblicato in:Harvard Business Review V. 93, 1-5 (2015).
Autore principale: Chan, Kim W.
Natura: Articolo
Lingua:English
Soggetti:
Strategic management.
Models.
Market strategy.