Red ocean traps The mental models that undermine market-creating strategies.

Red ocean traps The mental models that undermine market-creating strategies.

Bibliografski detalji
Izdano u:Harvard Business Review V. 93, 1-5 (2015).
Glavni autor: Chan, Kim W.
Format: Članak
Jezik:English
Teme:
Strategic management.
Models.
Market strategy.