APA (7th ed.) Citation

Chan, K. W. Red ocean traps: The mental models that undermine market-creating strategies. Harvard Business Review.

Chicago Style (17th ed.) Citation

Chan, Kim W. "Red Ocean Traps: The Mental Models That Undermine Market-creating Strategies." Harvard Business Review .

MLA (9th ed.) Citation

Chan, Kim W. "Red Ocean Traps: The Mental Models That Undermine Market-creating Strategies." Harvard Business Review, .

Warning: These citations may not always be 100% accurate.